Private equity investing has grown substantially over the past several years. Total private equity under management is estimated to be over $800 billion in the U.S. alone, and over $950 billion globally. A small percentage of commitments to private equity "turn over" annually, leading to secondary transactions.

Venture capital, buyout, mezzanine and other private equity funds are typically structured as long-term, highly illiquid investments. However, some primary investors may find themselves requiring liquidity - for a single fund or portfolio of fund interests - before the partnerships actually wind down and finally terminate.

The liquidity that Willowridge provides allows limited partners to:

	Revise a portfolio strategy due to changes in ownership, regulatory requirements, or investment policies (such as alternative asset target allocation).
	Protect returns by "locking in" an IRR as of the date of sale of the limited partnership interest.
	Generate cash to reinvest in more strategic areas.
	Ease the administrative burden and rationalize the holdings of relatively small positions in older partnerships.
	Relieve future capital call requirements by transferring the unfunded commitment to a reliable investor.
	Refocus private equity holdings on core relationships.